York Mayor Bloomberg Announces
High Tourism Activity in Radio
YORK, New York (NYC) — "Good Morning. This is Mayor
Mike Bloomberg. How
do you capture the energy and optimism of New York City?
The rich diversity of culture, commerce, and cuisine that
found in neighborhoods throughout the five boroughs? Countless
writers and artists have thrilled us with their interpretations,
but sometimes, you just have to come and experience the Big
Apple for yourself. Last year, more people did that than
projections show that a record 46 million people came to visit
New York during 2007. That includes some 8.5 million people
from other countries – an all-time high. This incredible surge
puts us well on our way to reaching our goal of drawing 50
million annual visitors by the year 2015. And it’s helping
to bolster our local businesses even as the economy is slowing
46 million visitors spent an estimated $28 billion in our city
during 2007. The impact of those dollars reverberated in every
sector of our economy: from our neighborhood shops and restaurants
to our hotels – which sold a record 22.8 million rooms, to
arts and cultural institutions. In fact, City-owned cultural
institutions across the five boroughs saw a combined increase
of 855,000 visitors since 2006.
can blame so many people for wanting to visit New York? Especially
since our neighborhoods are cleaner and safer than ever before.
Thanks to the men and women of the NYPD, our city’s crime-fighting
gains are breaking records and outpacing national trends. Statistics
released by the FBI last week show that New York remains the
nation’s safest big city – and that’s going to help push our
tourism numbers to new heights in the years ahead.
the past several months, we’ve laid the groundwork that will
not only attract new visitors, but also keep them coming back.
We’ve opened new tourism offices in Asia, South America, and
Europe, we’ve launched the city’s first-ever global communications
campaign in ten countries on four continents, and we’ve begun
targeting advertising in countries where strongly valued currencies
make a trip to the greatest city in the world also the greatest
deal in the world.
also taken steps to help visitors plan ahead. On the city’s
tourism website, nycvisit.com, travelers can now create trip
itineraries tailored to their individual interests – and heir
budgets. And to make tourists more comfortable while they’re
here, we’re drawing on the power of our greatest asset: All
of you, the eight and a quarter million people who live in
the five boroughs. Our "Just Ask the Locals Campaign," which
began running last summer, asks New Yorkers to share what we
know about the best places to go and things to do. It also
offers visitors insider tips from New York celebrities, as
well as pocket-sized tour maps of New York neighborhoods.
is one of our biggest industries, so next time you hear someone
asking for Hew-ston" Street, or puzzling over the fact
that Manhattan Beach is actually in Brooklyn, why not point
them in the right direction? You’ll be doing a service to our
visitors, and also to the hundreds of thousands of New Yorkers
whose jobs depend on those visitors.
is Mayor Mike Bloomberg. Thanks for listening."